Head of Marketing

Job Description

The Head of Marketing is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption.

A leader who understands how to translate complex industrial and technical products into compelling narratives, while also owning execution across content, campaigns, and events. This person will balance strategic direction with hands-on leadership, ensuring marketing initiatives are delivered on time, measured rigorously, and continuously improved.

The Head of Marketing will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion.

Core Responsibilities

Marketing Strategy & Execution

• Own the end-to-end marketing strategy with a strong focus on execution and measurable outcomes.
• Translate company and revenue goals into clear marketing plans, campaigns, and initiatives.
• Ensure marketing efforts are tightly aligned with Sales, Product, and GTM priorities.

KPI Ownership & Performance Management

• Define, track, and report on core marketing KPIs.
• Use data to prioritize initiatives, adjust campaigns, and improve overall marketing effectiveness.
• Establish clear accountability for results across all marketing programs.

Content & Thought Leadership

• Oversee content-driven marketing efforts, including blogs, case studies, product narratives, and thought leadership.
• Ensure content supports awareness, consideration, adoption, and expansion use cases.
• Partner with Product and Engineering to translate technical capabilities into clear, outcome-oriented messaging.

Events & Field Marketing

• Plan and execute industry events, conferences, webinars, and partnerships that support pipeline and brand credibility.
• Own event strategy from planning through post-event follow-up and ROI measurement.
• Coordinate closely with Sales on event-driven opportunities and account engagement.

Cross-Functional Collaboration

• Act as a key partner to Sales on enablement, campaign alignment, and feedback loops.
• Collaborate with Product on launches, messaging, and market insights.
• Feed structured learnings back into Leadership to inform GTM and company strategy.

Skills

What We’re Looking For

• Proven experience leading marketing in a B2B SaaS or technology startup environment.
• Strong KPIs orientation and ability to drive measurable impact on funnel and revenue metrics.
• Demonstrated success with content-based marketing, GTM campaigns, and event execution.
• Experience managing a small team with a focus on execution, mentorship, and performance.
• Excellent communication skills, with ability to influence cross-functional partners.
• Comfortable iterating rapidly and adjusting tactics based on data and real-time feedback.

Nice to Haves

• Background in industrial automation, IIoT, manufacturing, or complex technical domains.
• Deep familiarity with HubSpot (Marketing & Sales Hubs) for workflows, lead scoring, campaigns, and reporting.
• Experience with long sales cycles, multi-stakeholder buying journeys, and enterprise GTM.
• Experience working in fully remote startup environments.
• Familiarity with developer communities or technical content ecosystems.

90-Day Plan (13-Week Plan)

Week 1–4

• Immerse in the FlowFuse product, customer personas, market landscape, and existing marketing KPIs.
• Audit HubSpot setup (lead lifecycle, scoring, automation, dashboards) and key marketing workflows.
• Meet with core stakeholders across Sales, Product, and Leadership to align on priorities.
• Identify quick wins and define Day 1 content and campaign optimizations.

Deliverables

• Summary of marketing gaps, opportunities, and quick wins.
• Initial KPI framework aligned with Sales and Leadership.

Week 5–8

• Refine messaging, positioning, and content strategy based on audit insights.
• Optimize content production pipelines and collaboration with internal contributors.
• Establish weekly KPI monitoring cadence and HubSpot dashboards for visibility.
• Launch initial campaign experiments and iterative tests.

Deliverables

• Updated marketing plan with clear KPIs and ownership.
• Initial improvements to content, campaigns, or events based on data.

Week 9–13

• Take ownership of pipeline targets with clear execution plans to hit them.
• Scale and iterate on successful campaigns, experiments, and content formats.
• Strengthen processes for event follow-up, lead qualification, and sales handoffs.
• Draft a long-term marketing roadmap tied to company growth goals.

Deliverables

• Demonstrable impact on pipeline, engagement, or conversion metrics.
• Clear roadmap for the next 6–12 months of marketing execution.

Hiring Plan

• Initial Screening: Resume and background review by the hiring manager.
• First Interview (Role & Experience): Evaluate marketing leadership experience, KPI ownership, and startup fit.
• Second Interview (Deep Dive & Execution): Discussion with cross-functional stakeholders on execution approach, content, events, and GTM alignment.
• Assessment / Case Discussion: Candidate presents a high-level marketing approach or past example demonstrating KPI-driven execution.
• STAR Interview (Behavioral Alignment): Evaluate values alignment, ownership, and collaboration style. Conducted by the CEO.
• Final Interview: Final alignment with leadership on expectations and impact.
• Offer: Extend an offer to the selected candidate.